Logos are a love/hate thing. If you’re a lover, the bigger the better, and on every article you own. If you’re the latter, you end up leaving a lot of your favorite labels on the racks and shelves. The Comme des Garcons play logo has become one of the most recognizable and loved for the Japanese brand despite being largely plastered on t-shirts and to a lesser extent, cardigans, polos and coats. Haters can’t resist. Neither can the counterfeiters – just check eBay. This is from way back, but a little history on an influential brand never hurt anybody (we suggest starting with Nike‘s iconic swoosh first). From Poland to Japan, Filip Pagowski gave birth to CDG’s iconic logo surprisingly organically after working with CDG on and off for a few years before being discovered by Rei Kawakubo.
“The PLAY logo happened just like that! I remember working on something, while all of a sudden not connected to anything, I got this idea of a red heart with a set of eyes. I drew it instantaneously and the first draft was it. The rest is history.”
Read the rest of the interview here.
