Trek Bicycle and Wired Magazine have partnered up to produce a limited edition Project One Trek Madone, which will be featured exclusively at the Wired Pop-Up store in NYC. Project One is Trek’s version of NIKEiD, a service that allows riders to customize thousands of color, component, and paint options to build their dream ride. Designed by Mike Pfaltzgraff, his influence and style shines through the detailing on the ”B sides”; the inner of the legs, below the tubes, even the nuts. The fit with Wired Magazine is visually evident through the graphics and iconography throughout this standout bike. The Trek x Wired Project One Madone can be seen at the Wired Pop-UP shop at 415 West 13th Street in Manhattan’s Meatpacking/Highline District and will be open to the public from November 21, 2009 through December 27, 2009.
