Everything we love about Japanese fashion comes through in UNUSED‘s brilliant lineup of menswear and accessories. The brand takes elements of American workwear – that rugged, utilitarian look made to get dirty – and adds a subtle touch of elegance and delicacy you look for in your everyday wardrobe. While you’ve no doubt learned from this site and others that Japanese taking on American heritage pieces is anything but new, (waste)twice and Master-Piece bags immediately come to mind, we always welcome the discovery of new brands for more options. In typical Japanese fashion-forward thinking, UNUSED takes classic designs and elevate them to what you expect from a reputable fashion house. For instance, a sepia-oiled Motorcycle jacket, a paisley bandanna tie, a Melton wool Duffle coat with Leather accents, this list goes on and on. The looks are modern, casual, unique and wearable at the same time. Oh, and the art direction for the lookbook – if the models are any indication – killing it. Available here.
Chiennee says: 
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