Collabs… Everyday we’re exposed to two brands coming together for the sole purpose of releasing a product that is a sum of the two parts, and therefore 2 times better than the individual brand. Well that’s usually the desired outcome, but is not always reality. I’ve come across many suspect collaborative efforts, where either the resulting product is either completely irrelevant to each brand’s core audience or either simply an existing product with 2 new labels.
Case in point this recent collab between Stussy and Hello Kitty. Now I realize it’s Stussy Girls, and it’s Japan… but I’m seriously at a loss for words when seeing the result. To me, this does nothing to elevate the Stussy brand to the next level. For one, little girls interested in Hello Kitty don’t seem to be the same girls wearing Stussy products. For seconds, the collection is essentially the Stussy signature beside a cartoon cat. Am I missing something? I know I’m not a young girl, nor am I Japanese… but this is really horrible. To think some are blogging about it! (oh wait… I am)
I have a feeling that unfortunately, this will be a recurring column.
kp says: 
