Advertising agencies in general tend to have really dope office space and Wieden+Kennedy is no exception. When the W+K London office needed an idea/solution on how to improve efficiency at internal meetings the designers at Ico Design in partnership with Sidekick Studios turned to innovative furniture. What they ended up doing was to design an interactive meeting room table called the Timetable, an original piece that looks as stunning as it is innovative. The main purpose of the table is to visually control the meeting by displaying the length of the meeting through ten illuminated RGB LED panels under the table’s surface, each representing a tenth of the meeting time. As time passes, panels are switched off and a sound effect is played and so forth up until the allotted meeting time has elapsed. Perfect for Friday afternoon brainstorms.

5 Responses to “Wieden+Kennedy London: Timetable”

• Cory O'Brien says:

  September 5, 2009 at 12:38 pm

  This table would be perfect for the survivor style meetings I want to hold. Every 15 minutes, the least productive person in the room gets eliminated by popular vote. If the table had four lights, you would just kick someone out every time a light went out. Survival of the fittest!
• Rob S says:

  September 5, 2009 at 3:08 pm

  What a bunch of ***** YAWN… They’ll be off to Shoreditch for some ironic beer after the meeting…
• lONE says:

  September 5, 2009 at 9:15 pm

  Apparently everyone involved forgot just how many ways they already have to tell time; cells and smart phones, laptops, mp3 players, watches, the clock on the wall even?. Just plain hilarious that it took three groups to develop what ended up a poorly thought out, redundant and distracting design.
• adil says:

  September 8, 2009 at 6:40 pm

  hey, what’s with all the negativity? @ione most of the things you mention are private ways of telling the time, many people will look at their watch, privately wish the person who won’t stop talking, would stop talking, but won’t say anything. this way, there’s a collective sense of how much time is left in the meeting. the fact that we used light panels actually makes it pretty subtle. they’re hardly flashing all the way through. plus, it’s about having a bit of fun. we built it, so we’d obviously stick up for it, but if i could have one for when my in-laws come round for dinner, i’m in.
• adil says:

  September 8, 2009 at 6:43 pm

  PS if you’re into the TimeTable and what we do [ahem] you might like our new project, it’s a robot that we’re taking to the Houses of Parliament. You can send it a message, telling it what you care about, and it will write it out, in real time, in Parliament itself for politicians to see. we were interested in how you can use the web to connect people and politics. come and have a play http://www.vinspired.com/voicebox