Following up on our earlier hands-on sneak peak of Onitsuka Tiger’s 60th anniversary magazine, Made of Japan, we can now share more details.
The limited edition magazine, of which 250 boxed editions are available, highlights Onitsuka Tiger’s original sports heritage, vision and evolution, along with its influence as a style icon amongst fashion leaders, athletes and sports fans in Japan, the US and Europe. In Japan, turning 60 is an honor and a time of great celebration and reflection; a time to look back at one’s achievements and plan for the future. Onitsuka Tiger’s founder, the late Kihachiro Onitsuka, was known for his innovative spirit and appreciation for craftsmanship and in honor of these values, Onitsuka Tiger invited like-minded athletes, artists and fashionistas to share their thoughts for Made of Japan. Fusing Japanese heritage with a modern, metropolitan soul, Made of Japan embraces heroes of the past while uncovering tomorrow’s talents and showcases the ever-growing interaction between Japan and the West.
Made of Japan features more than 30 iconic personalities, including artist, Chiharu Shiota, Verbal of the Teriyaki Boyz and former star athletes Dave Cowens and Lasse Virén.
Only 250 boxed editions have been printed. Available exclusively online at Tokyo Art Beat (TAB), starting September 1st, the exact date the company was created, 60 years ago.
Pick your copy up here.
LimitedHype will be hosting the official launch party of Made of Japan and 60th anniversary of Onitsuka Tiger, at Jeff Staple’s Reed Space the night of Tuesday, September 1st, 2009. There will be a limited supply of the unboxed editions for sale at Reed, as well as a few copies of the boxed edition that we will be giving away exclusively that night. More details to come.
REEDSPACE
151 Orchard Street
New York, NY 10002
