The Bi-axis fridge is the product of Eindhoven based GRO design and Samsung. GRO’s inspiration came from the the increasingly blurred division between cooking and living areas in modern homes. With its retro face, this modern concept fridge can be transformed from the traditional vertical position to a horizontal ‘sideboard’, making it look like another piece of furniture rather than a large appliance. The free-standing fridge does away with the typical coils and features a smooth flat surface while all the interior surfaces have grooves that allow the shelves to be re-oriented according to the fridges position.

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6 Responses to “GRO Design × Samsung Bi-Axis Fridge”

• Jasper Morrison says:

  September 15, 2009 at 11:31 pm

  Oh how do I make good industrial design? Ohh! I know! Ill make a rounded box!
• apathesis says:

  September 16, 2009 at 7:26 pm

  i’d love to see what you make mr. morrison!
• Luke E G says:

  September 17, 2009 at 3:38 am

  Both valid points but here is my tuppence worth.

  I get how it works stanind up, but I can’t really see it working on its side. And there is no image of it on its side with doors 0pen.

  Is this two different models?
• MoronFace says:

  September 17, 2009 at 4:07 am

  Me too! Please mr. Mossiron. Oh please bless us with your awesomeness.

  Weirdo.
• Scott says:

  September 17, 2009 at 5:26 pm

  Oh we got some beef in the comment section… settle down kids!
• Eddie from Ohio says:

  September 28, 2009 at 7:58 am

  Cool. It’s about time someone broke the mold. BUT to me it comes off kind of “banquet table” with those legs and corner radii.