July 27th, 2009
At first glace, it’s a blatant rip on the Art of Driving BMW z4 Roadster commercial from earlier this year but you can quickly see that it is in fact different. The collaboration involves two typographers (Pierre & Damien / pleaseletmedesign.com ) and race pilot (Stef van Campenhoudt) to create a new font with a Toyota’s iQ car. They used custom software designed by artist Zachary Lieberman to track the movements of the car with an overhead camera. The colored dots on the car were tracked by the came, the output was used to create a custom and unique font that you can download here. And if you like the music in the clip, check it out here.
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