
Written by:
Judson Lee July 13th, 2009

It’s especially rare for any store, let alone a small, privately owned shop, to achieve worldwide notoriety. Serving as an international hub of pop culture, rare, specialized fashion, design and exhibitions, colette has since become a brand in itself. It most recently drew more international attention when it was completely redesigned by Japanese-based, Wonderwall, renowned in the architectural and interior design world for its work on store spaces such as A.P.C., Uniqlo, Bathing Ape, Marc Jacobs and BBC/Ice Cream. Inside the shop you’ll find upscale brands such as Lanvin, CDG, Martin Margiela, Moncler next to premiere street brands such as Visvim and BAPE, a large music selection, changing exhibitions and Water Bar, with a selection of over 100 different bottles of water from around the world. Chances are, if it’s a limited edition anything, a European or world exclusive, or something that you’ve never seen before, it has graced the shelves of colette, abliet for a short time as most products they carry sell out quickly. More than just a creative space, colette has since collaborated with the likes of BAPE, The Gap, Sebago, Silly Thing and even Lomography on a camera.
We recently had quick little catch up with the team to find out more.
LH: In a relatively short time, about 10 years, you have become one of the most prolific shops in the world. What was the goal and motivation of Colette back when you first started?
colette: When colette opened 12 years ago, the idea was to fulfill three levels, what we like, in different kind of domains, culture and microcosms and to propose products that you could not find in Paris or at least, not everywhere..if you see what I mean. And believe me, the goal and the motivation is still the same!

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