At first glance this print from Moncler’s Fall/Winter 2009 campaign looks out of place until you find out it’s a Bruce Weber concept and everything falls into place. The New York Times said it best when they summed it up as, “[the campaign] reminds us that advertising can often be more directional than editorial.” Rather than going the traditional route, Weber, working with Moncler owner, Remo Ruffini, decided to go with another angle in an effort to balance their hip image with fashion style. Among the executions: Weber had custom designed Moncler coats made for his Golden Retrievers, had several Moncler jackets made into a giant ball, and took a self portrait of himself in bed surrounded by cameras with what looks like a vintage Moncler suit in the background. Far from the norm of usual fashion photography, the creative opportunities are as endless as fashion itself and we for one, love the new direction.
[Merci Martin!]
el fano says: 