July 9th, 2009
This video is bound to spread like wildfire, mainly because of its brilliant imaginative execution (even if it isn’t very eco-friendly). Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth for the D&AD Student Awards, it was produced in response to an open brief by HP: Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive. With superb use of media, the two design students have pulled off what most companies pay ad agencies millions and millions for, a concept that is perfectly on-brief. I have a funny feeling these two will be getting calls from people in the music industry.
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