In 1969, TAG Heuer created the first square-cased watch, powered by the world’s first automatic chronograph. Famously worn by 70s star Steve McQueen in his film LeMans, the Monaco was a fitting tribute to the Monaco Grand Prix: both are definitively luxurious, awe-inspiring and revolutionary. To celebrate the 40th anniversary of its release, Tag Heuer has produced a video with two of its most famous brand ambassadors, the late Steve McQueen and F1 star Lewis Hamilton squaring off in a historic duel between McQueen’s Porsche 917 and Hamiton’s F1 Mercedes Benz. Who do you think would win?

Check out the revolutionary Monaco by Tag Heuer after the jump.

One Response to “TAG Heuer: Steve McQueen vs Lewis Hamilton”

• Trias says:

  July 12, 2009 at 2:18 pm

  i love both Tag Heuer and steve mc queen