Relatively unknown in some circles but making a huge name for himself along with his 4 other watchmakers recruited from IWC, Daniel Driefuss, founder of Zurich based Atelier Maurice de Mauriac, is out with another instant classic. Reviews upon reviews have placed Maurice de Mauriac on par with the likes of Rolex and IWC, in some cases, even surpassing them. The watches are customizable, handmade, designed in-house and innovative. The new black PVD model features a 42mm casing, sapphire crystal treatment on the front and back (revealing the automatic movement), Kevlar strap, and waterproof up to 100m. Economy-friendly priced. More information at www.mauricedemauriac.ch.

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