I really love this. It’s one thing for a brand like Dorritos to hold a contest for user generated content, but to have an upscale brand like Hermes with a long standing history of quality to change with the times is really something. Hermes has partnered with designboom for a contest for “innovative and original pattern designs for ties that brighten up men’s wardrobe” looking to be “surprised by refined ‘all-over’ designs – repeating or non repeating patterns in which the motifs recur in a design covering the entire cloth”. Contestants are asked to develop a new pattern that could be either a re-interpretation of the Hermes classic patterns or something completely different, that could be used for the silk-screen printing – or weaving technique.
The winner receives future royalties from the winning design’s sales and $3000 EURO cash.
More details over at designboom.
