
Written by:
Joe Fotheringham April 23rd, 2009

We received a present in the office today from Asics’ Left & Right Campaign. They’ve sent us a “smashing” package with two items inside of it, both halves of other objects, which we must now find matches for. A physical representation of their “What’s a left without a right?” theme. We were 1 of 10 blogs chosen globally for this project and each package is completely unique, which makes it so hard for us to destroy this and get the items out from inside.
‘Left and Right’ is a celebration of the philosophy at the heart of the ASICS brand – a sound mind in a sound body. Mr. Onitsuka, the late ASICS founder, believed that when mind and body come together they create a more balanced whole. So, obviously we need some help with this, if anyone knows of anyone else who received one of these packages, please let us know in the comments.
UPDATE: SEE THE VIDEO OF US BREAKING IT AFTER THE JUMP.

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