February 20th, 2009
With everybody and their mom’s going nuts over Shepard Fairey’s work for Obama, the Obama logo itself should not and cannot be overlooked. Leave it to creative director Sol Sender to explain the conception of the Obama 08 logo, along with the strategy behind it and other developmental concepts that never made it through. Sender was the creative director and principal of his own design firm, Sender LLC in Chicago, when he was hired to create the campaign logo.
PART II after the jump.
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