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‘Softwear’ by Microsoft

Mon, Jan 5, 2009 by Salim

Fashion

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Here’s something different, as Microsoft continue their assault on the ever growing and ubiquitious Apple empire, they are preparing to step up their “I’m a  PC” campaign with a clothing line dubbed ‘Softwear’ (Software).

Designed mostly by the same agency which cultivated the “I’m a PC” ads, the computer giants also enlisted Common to dabble with some of the designs which will be made available in select retailers soon.

To buy or not to buy?…

Check it out here.

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