
Written by:
Scott Meleskie March 11th, 2010

Nestled beside an Art Gallery on a typical Parisian street, resides a creative shop like no other. A place where you become the designer and the artist, tailor-making your very own wardrobe from jackets, to sweaters, to shirts, to sneakers. From N°11 Blue Lagoon and N°22 Paradise Pink to flannel jackets and cashmere scarves, you can have your article hand painted in 180g’s atelier in over 100 rich, nuanced, luminous colors.
Owner and co-founder of 180g, Nicolas Chevalier first came up with the concept during an exhibition for Donna Karan in New York City with a desire to push his art to the next level, to make it dynamic and surprising. His paintings however, ended up on clothing rather than canvas. From there it didn’t take long before the unique pieces were being well received and launched in high-end shops like Isetan in Tokyo & Harrods in London.
From all that, 180grammes was born. A creative boutique that mixes tailor-made clothing and hand-dyed pieces where people can feel truly connected to their clothing. Most may recall 180g and Chevalier’s work on a collaboration with Nike whereby the Tennis Classic, Air Flytop, and Flash were given the 180grammes treatment. The process allowed for the materials on the models to be custom dyed, achieving a tailor-made type of aesthetic with various premium textiles and custom detailing. The result was an array of metallic and earthy monochromes with a slightly worn and unfinished look.
We recently caught up with artist, designer and owner of 180g Nicolas Chevalier, and toured the workshop.

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